A marketing pamphlet, in academic critique, refers to:

A scientific article, review, or presentation that prioritizes promotion over substance, often highlighting benefits, tools, or techniques without offering critical analysis, balanced discussion, or clinical outcome data.

The term is used pejoratively to describe:

• Articles that read like advertisements for surgical gadgets
• Reviews that celebrate innovation but omit complications
• Texts saturated with buzzwords (e.g., precision, minimal invasiveness, state-of-the-art)
• Content with visual appeal but no patient-centered metrics

“The article claims to be a review, but it’s just a marketing pamphlet for tubular retractors and exoscopes.”

• Excessive focus on technology or technique
• No mention of risks, limitations, or when not to use it
• No comparison with alternative treatments
• Selective references to support an already-decided narrative

Marketing disguised as science erodes trust, misguides training, and can promote harmful overuse of interventions not justified by evidence.

Synonyms (in this context): surgical brochure, tech showcase, innovation propaganda.

Opposite: Critical review, evidence-based guideline.