Hype is the exaggerated promotion of an idea, technology, study, or product — often beyond its actual evidence, utility, or maturity.

In medicine, academia, and especially in the era of AI, hype acts like a smokescreen:

*It creates excitement before there is substance — and drowns out more humble, grounded, but truly useful work.*

• Overstating the impact of small studies with low-quality data
• Promoting “disruptive” technologies that haven’t been tested clinically
• Turning modest findings into press releases with inflated language
• Conferences that sell visions instead of results
• Citing innovation while hiding lack of reproducibility

• It misleads clinicians, patients, and policymakers
• It distorts funding priorities
• It rewards exaggeration over rigor
• It replaces wisdom with spectacle

Hype is noise that wears the costume of progress.