Newsletter
A newsletter is a regularly distributed publication, most often sent via email, designed to share news, updates, and curated content with a specific audience or community.
📌 Key Characteristics
- Format: Typically digital (email), but may be printed.
- Frequency: Daily, weekly, monthly, or on-demand.
- Audience: Subscribers — public, private, or segmented.
- Main purposes:
- Communicate updates
- Educate readers
- Promote events, services, or publications
- Foster community engagement or brand identity
🧠 Types of Newsletters
| Type | Description |
|---|---|
| Corporate | Internal or external company news and updates. |
| Academic | Research developments, publications, grants. |
| Medical/Clinical | Guidelines, case studies, CME offerings. |
| Research/Tech | Tools, datasets, new studies, technical notes. |
| Marketing | Product promotions, offers, brand building. |
💬 Example (Neurosurgery)
A monthly email titled NeuroScope sent by the Neurosurgery Department, featuring:
* New techniques
* Ongoing clinical trials
* Recently published articles
* Featured surgical case of the month
* Announcements (conferences, journal club, etc.)
🛠️ Tools to Create Newsletters
- Mailchimp – robust marketing platform with design templates.
- Buttondown – minimal, developer-friendly newsletter tool.
- Substack – combines email and blogging features.
- Sendinblue, MailerLite, ConvertKit – other popular platforms.
⚠️ Notes
- Newsletters must comply with privacy regulations (e.g., GDPR).
- Always include an unsubscribe option.
- Keep the format readable, concise, and visually clean.