====== Newsletter ======

A **newsletter** is a regularly distributed publication, most often sent via **email**, designed to share **news, updates, and curated content** with a specific **audience or community**.

===== 📌 Key Characteristics =====

  * **Format:** Typically digital (email), but may be printed.
  * **Frequency:** Daily, weekly, monthly, or on-demand.
  * **Audience:** Subscribers — public, private, or segmented.
  * **Main purposes:**
    * Communicate updates
    * Educate readers
    * Promote events, services, or publications
    * Foster community engagement or brand identity

===== 🧠 Types of Newsletters =====

^ Type                ^ Description                                        ^
| **Corporate**       | Internal or external company news and updates.    |
| **Academic**        | Research developments, publications, grants.     |
| **Medical/Clinical**| Guidelines, case studies, CME offerings.         |
| **Research/Tech**   | Tools, datasets, new studies, technical notes.   |
| **Marketing**       | Product promotions, offers, brand building.      |

===== 💬 Example (Neurosurgery) =====

> A monthly email titled **NeuroScope** sent by the Neurosurgery Department, featuring:
> 
>   * New techniques
>   * Ongoing clinical trials
>   * Recently published articles
>   * Featured surgical case of the month
>   * Announcements (conferences, journal club, etc.)

===== 🛠️ Tools to Create Newsletters =====

  * **Mailchimp** – robust marketing platform with design templates.
  * **Buttondown** – minimal, developer-friendly newsletter tool.
  * **Substack** – combines email and blogging features.
  * **Sendinblue**, **MailerLite**, **ConvertKit** – other popular platforms.

===== ⚠️ Notes =====

  * Newsletters must comply with privacy regulations (e.g., **GDPR**).
  * Always include an **unsubscribe** option.
  * Keep the format readable, concise, and visually clean.