===== Flashy Methodology =====

A **flashy methodology** refers to a research approach that emphasizes **complex, novel, or visually appealing techniques**, often using advanced technologies, but **lacks scientific rigor, clinical relevance, or proper validation**.

==== Characteristics ====
  * Overuse of **buzzwords** (e.g., AI, connectomics, deep learning) without clear justification.
  * Emphasis on **visuals, 3D renderings, or animations** that distract from poor methodological substance.
  * Absence of:
    * Ground truth validation
    * Clinical outcome correlation
    * Transparent reproducibility
  * Frequently seen in **proof-of-concept** studies with weak statistical or anatomical grounding.

==== Criticism ====
  * Risks **misleading clinicians or researchers** into overestimating the utility of unproven tools.
  * Encourages **publication bias** toward novelty over robustness.
  * Contributes to the **“innovation without application”** trend in translational science.