====== Brainbook ======

Brainbook is a multi-platform, social media-based resource that was created specifically to enhance [[public engagement]] in neurosurgery

Results from one of its case discussions was reported in collaboration with the NIHR Global Health Research Group on Neurotrauma and presented over 3 days (23-25 February 2018). [[YouTube]] [[video]]s were created depicting the management of an [[acute subdural hematoma]] using patient [[interview]]s, medical [[illustration]], consultant-led discussion and operative footage. Content was shared across all Brainbook social media platforms and analytics were gathered through social media applications.

Over a 72-hour time period, and across multiple [[social media]] accounts, 101,418 impressions were achieved (defined as penetrance onto individual media feeds and total views of the content), with active [[discussion]] on social media.

Neurosurgical content published across multiple social media outlets represents an encouraging and exciting potential for global engagement across multiple audiences. [[Social media]] can be an effective method of not only disseminating neurosurgical [[knowledge]], but activating and engaging the public, allied [[healthcare]] professionals, medical students and neurosurgeons
((Alamri A, Rogers P, Kearns C, Doke T, Al-Habib A, Servadei F, Hutchinson PJ,
Kolias AG, Uff C. Social media for dissemination and public engagement in
neurosurgery-the example of Brainbook. Acta Neurochir (Wien). 2019
Jan;161(1):5-9. doi: 10.1007/s00701-018-3757-8. Epub 2018 Dec 10. PubMed PMID:
30535760.
)).