📢 Marketing Pamphlet (metaphorical use) [Neurosurgery Wiki]

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===== 📢 Marketing Pamphlet (metaphorical use) =====

A **marketing pamphlet**, in academic critique, refers to:

> A scientific article, review, or presentation that **prioritizes promotion over substance**, often **highlighting benefits**, **tools**, or **techniques** without offering critical analysis, balanced discussion, or clinical outcome data.

==== 🧠 In Neurosurgery ====
The term is used pejoratively to describe:
  * Articles that read like **advertisements for surgical gadgets**
  * Reviews that celebrate innovation but **omit complications**
  * Texts saturated with **buzzwords** (e.g., precision, minimal invasiveness, state-of-the-art)
  * Content with **visual appeal** but **no patient-centered metrics**

> **“The article claims to be a review, but it’s just a marketing pamphlet for tubular retractors and exoscopes.”**

==== ⚠️ Typical Features ====
  * Excessive focus on **technology or technique**
  * No mention of **risks**, **limitations**, or **when not to use it**
  * No comparison with **alternative treatments**
  * **Selective references** to support an already-decided narrative

==== 🚫 Why It Matters ====
Marketing disguised as science **erodes trust**, **misguides training**, and can **promote harmful overuse** of interventions not justified by evidence.

**Synonyms (in this context):** surgical brochure, tech showcase, innovation propaganda.

**Opposite:** Critical review, evidence-based guideline.